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QUALITY THREADS REQUIRE QUALITY MATERIALS At JL the Brand we are proud to design, knit and produce all of our socks in the USA using the finest American Pima Cotton.  Often referred to as the "cashmere of cotton" - Pima is used to spin finer count yarns, which can be knitted or woven into softer, finer and more luxurious fabrics.  Pima is also 45% stronger than regular cotton which makes our socks last without sacrificing comfort.      JL The Brand is a lifestyle, a personality, an ego.